{"id":1507,"date":"2021-01-07T04:57:18","date_gmt":"2021-01-07T04:57:18","guid":{"rendered":"https:\/\/www.treatwell.lt/partneriai\/?post_type=blog&p=1507"},"modified":"2021-01-26T13:30:59","modified_gmt":"2021-01-26T13:30:59","slug":"paprastos-reklamos-idejos-maziems-salonams-tai-tau-uztruks-vos-kelias-minutes","status":"publish","type":"blog","link":"https:\/\/www.treatwell.lt/partneriai\/saltiniai\/tinklarastis\/paprastos-reklamos-idejos-maziems-salonams-tai-tau-uztruks-vos-kelias-minutes\/","title":{"rendered":"Paprastos reklamos id\u0117jos ma\u017eiems salonams (tai tau u\u017etruks vos kelias minutes)"},"content":{"rendered":"\n

<\/p>\n\n\n\n

Salonuose da\u017eniausiai verda gyvenimas. Rasti laiko pagalvoti apie reklam\u0105 da\u017enai neb\u016bna kada – ypa\u010d jei turi nedidel\u0119 komand\u0105. Be buvimo gro\u017eio profesionalu, tu taip pat r\u016bpiniesi visais kitais dalykais – nuo produkt\u0173 liku\u010di\u0173 valdymo iki finans\u0173 arba tiesiog \u0161varos. <\/p>\n\n\n\n

Nenuostabu, kad reklama neb\u016bna pirmoje vietoje, ypa\u010d neturint \u017emogaus atsakingo tik u\u017e \u0161i\u0105 srit\u012f. Bet tai nerei\u0161kia, kad tai n\u0117ra svarbu ar kad tai u\u017eima labai daug laiko. <\/p>\n\n\n\n

Mes pasikalb\u0117jome su dviem rinkodaros ekspertais – Treatwell B2B rinkodaros vadovu Amir Jirbandey, bei Ian Broderick, CV Hair & Beauty savininke turin\u010dia ilgamet\u0119 vadovavimo salonams patirt\u012f, kad su\u017einotum\u0117me, kaip ma\u017ei salonai gali reklamuoti savo versl\u0105 pigiomis, bet efektyviomis priemon\u0117mis.<\/p>\n\n\n\n

B\u016bk socialiniuose tinkluose<\/h3>\n\n\n\n

Socialiniai tinklai yra puikiai pritaikyti gro\u017eio salonams, ypa\u010d Facebook ir Instagram. Jie leid\u017eia tau dalintis savo darbais, klient\u0173 atsiliepimais bei parodyti savo unikalum\u0105 ir taip kurti sek\u0117j\u0173 bendruomen\u0119. <\/p>\n\n\n\n

Verslo profilio susik\u016brimas yra lengvas procesas ir nereikalauja specifini\u0173 technini\u0173 \u017eini\u0173. Tai labai efektyv\u016bs kanalai, kuriuos administruoti netrunka ilgai ir jie turi daug kit\u0173 papildom\u0173 nauding\u0173 \u012franki\u0173.<\/p>\n\n\n\n

\n

Susik\u016brus profil\u012f pa\u017ei\u016br\u0117k visas galimybes reklamuoti salon\u0105. Pavyzd\u017eiui, Buffer yra administravimo \u012frankis, kuris suma\u017eina laik\u0105, kur\u012f tau reikia skirti dirbant su socialiniais tinklais.<\/p>\u2014 Amir Jirbandey<\/cite><\/blockquote>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Buffer “interface<\/em><\/span>“<\/p>\n<\/div><\/div>\n\n\n\n

I\u0161maniai naudok nuolaidas<\/h3>\n\n\n\n

Ne paslaptis, kad klientams patinka special\u016bs pasi\u016blymai. Nuolaidos ir pasi\u016blymai yra puikus b\u016bdas generuoti didesnes pajamas trumpuoju laikotarpiu, tikintis, kad \u0161ie nauji klientai taps lojaliais lankytojais. <\/p>\n\n\n\n

Tu gali pasiekti dar daugiau, jei priimi teisingus taktinius sprendimus.<\/p>\n\n\n\n

\n

Nuolaid\u0173 efektyvumas priklauso kaip tu jas i\u0161naudoji. Nieko n\u0117ra blogiau salonui nei “mir\u0119” laikai, kai salonas b\u016bna visi\u0161kai tu\u0161\u010dias. Pa\u017ei\u016br\u0117k, kada tavo salonas b\u016bna tu\u0161\u010dias, ir pabandyk pritraukti klientus tuo metu si\u016blant nuolaidas. <\/p>

Tu gali nerimauti d\u0117l dalies pajam\u0173 netekimo d\u0117l darom\u0173 nuolaid\u0173, bet jei jas planuoji atsakingai, tai netur\u0117t\u0173 b\u016bti problema. Juk svarbiausia – pilnai u\u017epildyta visa darbo diena.<\/p>\u2014 Ian Broderick<\/cite><\/blockquote>\n<\/div><\/div>\n\n\n\n

Si\u0173sk lai\u0161kus klientams<\/h3>\n\n\n\n

Reklama tai ne tik savo salono reklamavimas naujiems klientams. Tai ir labai svarbus aspektas siekiant palaikyti ilgalaikus ry\u0161ius su esamais klientais. <\/p>\n\n\n\n

Informuojant esamus klientus apie naujas paslaugas ar nuolaidas, tu kuri asmenin\u012f ry\u0161\u012f su jais ir padedi tavo salonui i\u0161likti j\u0173 mintyse, kai ateina laikas apsilankyti gro\u017eio paslaugoms. Taip pat tai padeda skleisti informacij\u0105 apie tave i\u0161 l\u016bp\u0173 \u012f l\u016bpas, o tai pati geriausia reklama. Neturi klient\u0173 el.pa\u0161to adres\u0173? Prad\u0117k juos rinkti tuoj pat.<\/p>\n\n\n\n

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El.lai\u0161kai yra puikus b\u016bdas palaikyti aktyv\u0173 ry\u0161\u012f su klientais. Jie parodo, kuo esate ypatingi, bei skatina gr\u012f\u017eti pas tave \u012f salon\u0105 ne kart\u0105. Gali prad\u0117ti siun\u010diant m\u0117nesinius naujienlai\u0161kius, kuriuose klientai rast\u0173 tavo naujausius atliktus darbus, gro\u017eio tendencijas, o gal sezonines nuolaidas? <\/p>

Jei jau esi Treatwell partneris, vedant u\u017era\u0161ym\u0105 \u012f kelandori\u0173, gali \u012fvesti ir klient\u0173 kontaktinius duomenis, kad gal\u0117tum jiems i\u0161si\u0173sti jau sukurtus el.lai\u0161kus. Gali naudotis ir kit\u0173 \u012fmoni\u0173 paslaugomis, pvz. MailerLite, kurie sutekia daug gra\u017ei\u0173 ir lengvai koreguojam\u0173 lai\u0161k\u0173 \u0161ablon\u0173. <\/p>\u2014 Amir Jirbandey<\/em><\/cite><\/blockquote>\n<\/div><\/div>\n\n\n\n

B\u016bk matomas internete<\/h3>\n\n\n\n

Ne paslaptis, kad klient\u0173 \u012fpro\u010diai smarkiai pasikeit\u0117. <\/p>\n\n\n\n

Nuo Bolt iki Wolt, daugelis klient\u0173 paslaug\u0173 ie\u0161ko ne vaik\u0161\u010diodami gatv\u0117mis, bet internete. Tas pats lie\u010dia ir gro\u017eio salonus. Norint b\u016bti matomam klient\u0173, tau reikia b\u016bti ten, kur ir jie. B\u016bnant internete, tu i\u0161kart esi vienu \u017eingsniu priekyje konkurent\u0173. <\/p>\n\n\n\n

Be socialini\u0173 tinkl\u0173, tu taip pat gali b\u016bti matomas ir Google My Business s\u0105ra\u0161e bei susikurti sau svetain\u0119 – yra begal\u0117 nemokam\u0173 paslaug\u0173, kurios tau gali b\u016bti naudingos. <\/p>\n\n\n\n

Kitaip nei prie\u0161 de\u0161imt met\u0173, vien i\u0161kabos tau tikrai nepakaks. Svarbiausia b\u016bti aktyviam visur, kur esi.<\/p>\n\n\n\n

\n

Kitaip nei prie\u0161 de\u0161imt met\u0173, vien i\u0161kabos tau tikrai nepakaks. Svarbiausia b\u016bti aktyviam visur, kur esi. <\/p>

B\u016bk matomas bent vienoje platformoje, kur klientai ie\u0161ko gro\u017eio paslaug\u0173. Geras dalykas apie Treatwell yra tas, kad jie mums padeda b\u016bti itin matomiems Google paie\u0161koje. Tai rei\u0161kai labai daug.<\/p>\u2014 Ian Broderick<\/cite><\/blockquote>\n<\/div><\/div>\n\n\n\n

Skirk d\u0117mesio salono langams<\/h3>\n\n\n\n

Net jei keli \u017emon\u0117s salon\u0105 renkasi praeinant pro j\u012f, svarbu, kad salono i\u0161vaizda patraukt\u0173 juos. Tavo langai labiausiai patraukia praeivi\u0173 d\u0117mes\u012f, tad tikrai negali j\u0173 ignoruoti. Tai taip pat pirmas dalykas, kur\u012f pamato tavo klientai. <\/p>\n\n\n\n

Jei ne\u017einai nuo ko prad\u0117ti, steb\u0117k savo klientus. Pam\u0117gink prisitaikyti prie j\u0173 skonio ir pom\u0117gi\u0173. Jei tavo klient\u0117s yra jaunos miestiet\u0117s, salono i\u0161vaizda tikrai skirsis nuo to, kuriame lankosi vyresnio am\u017eiaus vyrai.<\/p>\n\n\n\n

\n

Akivaizdu, kad salono langai turi atrodyti patraukliai, bet labai da\u017enai darb\u0173 suk\u016bryje tai pamir\u0161tama. Jei jai skirsi bent kiek d\u0117mesio, tai gali pritraukti tikrai daugiau praeivi\u0173. <\/p>

Gali demonstruoti savo apdovanojimus, pvz. Treatwell Top Rated, ar bet k\u0105, kuo tu did\u017eiuojasi! Gal esi \u017einomas d\u0117l ka\u017ekoki\u0173 specifini\u0173 proced\u016br\u0173? Papasaok apie tai visiems. O gal parodyk savo geriausius darbus?<\/p>\u2014 Amir Jirbandey<\/cite><\/blockquote>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Salonuose da\u017eniausiai verda gyvenimas. Rasti laiko pagalvoti apie reklam\u0105 da\u017enai neb\u016bna kada – ypa\u010d jei turi nedidel\u0119 komand\u0105. Be buvimo gro\u017eio profesionalu, tu taip pat r\u016bpiniesi visais kitais dalykais – nuo produkt\u0173 liku\u010di\u0173 valdymo iki finans\u0173 arba tiesiog \u0161varos. Nenuostabu, kad reklama neb\u016bna pirmoje vietoje, ypa\u010d neturint \u017emogaus atsakingo tik u\u017e \u0161i\u0105 srit\u012f. Bet tai […]<\/p>\n","protected":false},"author":50,"featured_media":699,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Mes pasikalb\u0117jome su dviem renkodaros ekspertais kad su\u017einotum\u0117me kaip ma\u017ei salonai gali reklamuoti savo versl\u0105 pigiomis, bet efektyviomis priemon\u0117mis.","_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","saswp_custom_schema_field":""},"categories":[11],"tags":[21,20],"target-audience":[19],"class_list":["post-1507","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-featured","tag-reklamos","tag-salonams","target-audience-salon-owners"],"acf":[],"yoast_head":"\nPaprastos reklamos id\u0117jos ma\u017eiems salonams (tai tau u\u017etruks vos kelias minutes) - Treatwell Business<\/title>\n<meta name=\"description\" content=\"Mes pasikalb\u0117jome su dviem renkodaros ekspertais 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